How To Find Clients For Your Pinterest Business

When you’re trying to find clients for your Pinterest business, you may not know where to start. Where do you find clients online? How do you reach out to people in your network? How do you market yourself?

Below are the top five best ways to find clients for your Pinterest business, without stress.

How To Find Clients For Your Pinterest Business

Finding clients for your Pinterest business doesn’t have to be hard. And, there are many free options, tools, and more that you can utilize when you’re first getting started. Here’s how to start.

Set Up Your Website/Portfolio

First, a website isn’t completely necessary, but does come in handy as an online business owner. Why? Because it offers a way for people to see your portfolio, testimonials, contact you, hire you, and more.

You don’t need a super fancy website. In fact, you can build a website easily with a pre-made template, a hosting company, and a few words from yourself. That’s really all you need to get started and to start gaining new clients.

In your portfolio, it’s important to include testimonials (if applicable), work you’ve completed and case studies (if applicable),.

You should also include accomplishments (like completing a Pinterest course or working with a specific brand), and the best way to contact you and work with you.

While a website or portfolio won’t help you find clients directly, it will make it easier for clients to find you.

Plus, a website looks more professional and helps you feel more like a true business owner, so you can use it when pitching as well.

Join The ‘Become A Pinterest VA Today!’ Community

As a Become A Pinterest VA Today! student, you get instant and exclusive access to new client leads and client opportunities.

The client leads that are posted come from potential clients that are actively looking for a Pinterest VA that can help them grow their presence on Pinterest and their business.

To date, we’ve shared over $3.3 million in client lead revenue for our students and alumni!

Plus, the community also offers tips, helpful advice, and more on topics like pitching, pricing, working with clients, and a multitude of other topics

Interested in joining the community? Get access when you enroll in the Become A Pinterest VA Today! program.

Cold Pitching

Another way to find clients for your Pinterest business is to cold pitch. In the Become A Pinterest VA Today! program, there are some pitch examples as well as helpful tips to help you cold pitch and get clients.

However, there are a few tips that you can use right now to get started.

Talk About Your Skills

First, talk about the skills that you can bring to the table as a Pinterest VA, even if you’re just getting started.

Were you able to grow your own Pinterest account? Can you show the stats on that? Are you able to create better looking and cohesive graphics for your clients?

No matter what your skills are, capitalize on them when pitching a potential client. Include how well versed you are and what you can best help with.

Show How You Can Help The Potential Client

Next, talk about what you want to help the potential client with. Your skills are only one reason that someone would want to hire you.

But no one wants to pay for someone if they aren’t helping them in their business. So, how are you going to help that client specifically?

If you’re pitching them because you want to grow their Pinterest, explain (quickly) how you could make that happen.

If you notice their pins aren’t the best looking, help them understand how you can make better graphics that will get more click-throughs.

Whatever your skill set is and what you’re offering, show the potential client how it helps them.

Include Any Relevant Experience

After you explain what you can offer and how you can help your potential client, now is the time to offer testimonials, case studies, or your portfolio with relevant experience.

Even if you’re new, you can show what you’ve done for yourself, for friends and family, or even pad your portfolio with ideas and what you would do.

Follow Up

Last but not least, don’t forget to follow up. Sometimes emails get lost, or people forget to respond to them. Plus, following up shows that you’re professional and want to work with the potential client.

Follow up the week after your initial pitch, two weeks after the first follow up, and once more a month later. If you don’t hear anything back by then, that’s okay. Rejection is a part of pitching. But, you may be surprised.

No matter what, cold pitching is one of the best ways to get yourself directly in front of your potential clients. It’s also one of the best ways to build your business faster.

Social Media

These days, social media is important for running a business. In fact, around 91% of businesses currently use social media in order to grow their business, connect with customers, and more.

Because of that, entrepreneurs, content creators, and small businesses will be looking for people who can help them grow their own online presence, including their presence on social media.

By using social media, you will be able to connect with these potential clients, as well as showcase your abilities and services.

Social media is also a free way to show off your clients, testimonials, and portfolio if you’re not ready to have a website.

Facebook + Facebook Groups

You can easily create your own Facebook page that allows you to connect to potential clients, accept ratings/testimonials, and post about your services.

After you create your page, you can also join Facebook Groups that fit the niche or clientele that you want to work with.

From there, you can share your services (if allowed), answer questions and reach new potential clients, and more.

Instagram

Instagram can really help you connect with your ideal client. But, it does require being social and engaging with other business accounts in order to build your views and followers.

The best course of action for Instagram is to create a business account, showcase what you do in your bio (plus a link to your website or booking page), and create valuable content (like Instagram Reels, Stories, and Posts) that you can direct back to your services.

From there, you’ll also need to respond to comments, reach out to people and/or answer DMs that come to you, connect with other business owners, and establish yourself as a Pinterest expert.

That way, when a potential client comes across your profile, or if you pitch them, they will easily be able to see what it is you offer.

TikTok

TikTok is a fairly new social media platform, but it can still be fairly useful for freelancers, including Pinterest VAs. You could use this to show how you work day-to-day, that you’re accepting new clients, how you help clients build their businesses with Pinterest, Pinterest tips, and so much more.

As a note, keep in mind that TikTok is a visual and video platform. So, if you’re not comfortable being on video, this may not be the platform for you.

Of course you can get clients from Pinterest as a Pinterest VA!

The key is to track potential clients, just like you would on Facebook or Instagram. What are they posting? Do they seem to have direction? Could their boards use some sprucing up?

The best part about finding clients on Pinterest, is that you can search for exactly who you want to work with.

For example, if you want to work with fashion bloggers, you simply need to search for keywords like “fashion blog” or “outfit of the day” to find content creators that you may want to work with.

And, since you’re a Pinterest VA, having your own Pinterest business account will also help you showcase your own talents in real time.

You can use your Pinterest account as part of your portfolio, and use it when pitching to potential clients.

Last up on the social media side of finding clients is Linkedin.

Because Linkedin is a more professional network, it is used more for cold pitching, research, and outreach. However, you can still utilize it to your advantage as a Pinterest VA.

The best part about Linkedin is that you can contact someone directly, even if you’re not connected to them.

Unlike email, where you may not know who exactly to contact, or a contact form where you’re not sure if you’ve reached who you pitched, Linkedin will allow you to send and track messages.

The key to being successful on Linkedin is having your profile completely built out, optimized, and also to showcase what you already do and what you’ve accomplished.

You can also create content to post on Linkedin, including graphics, short blog posts, and statuses.

Referrals

Once you start getting the hang of finding and gaining clients in your Pinterest business, you may want to take a step back from marketing. This is where referrals and word of mouth marketing come in.

Basically, a referral is a happy client that recommends you to a potential client because they see the value in what you offer them.

When they refer you to someone else, they are telling them to use your services.

This helps you, because other people talking about your services build trust and rapport before you even introduce yourself.

Something to think about is offering an incentive or perk to your clients when they refer you.

Maybe it’s a discount on their next months services.

Or, maybe you get them and the referral a gift.

Whatever you decide to offer, this will encourage all of your existing clients to refer you, and refer you often, because people love perks.

If you decide to go this route, just remember not to cut too much into your ROI (return on investment).

It doesn’t make sense to take $400 off of your pricing if you’re only getting $200 extra a month.

However, a small incentive can go over well for both you, your existing, and the client they refer.