Whether you’re looking to earn some extra money on the side or start a full-time online business, a Pinterest manager is a great in-demand option.
Any freelancer or virtual business owner can resonate with the fact that it can be challenging to explain what you do to other people.
When it comes to Pinterest work, one job title that seems to come up a lot is’ Pinterest Manager’. You may be wondering:
Is this the same thing as a Pinterest VA?
Should I apply for job leads where the client clearly states they want to hire a Pinterest manager?
What is the difference between a Pinterest Manager and Pinterest VA? Should I use the two terms interchangeably?
Pinterest Manager vs. Pinterest VA: Is There Really a Difference?
So, is there really a major difference between a Pinterest manager and a Pinterest VA? Yes and no.
First off, you can call yourself whatever you want since you’re running the show. Some Pinterest VAs do also refer to themselves as Pinterest managers and use the terms interchangeably.
That said, if you want to get very specific in terms of how you market your online business and who you’re aiming to serve, you may want to choose one option over the other.
Pinterest work and ever-evolving industry. Certain words and phrases may resonate with your audience better or explain what you do more clearly.
Let me explain by breaking down the key services that are most commonly attributed to each job title.
Pinterest VA Services to Offer
The term Pinterest VA or PVA stems from ‘virtual assistant’. This commonly refers to a remote professional who can be a jack of all trades so to speak.
When most people think about virtual assistants, they think of someone who can deliver a variety of services.
Whether it’s performing research duties, checking and managing someone’s email inbox, managing social media, or sending invoices.
Now, virtual assistants can also niche down and specify their services.
This is where the term Pinterest VA comes in.
As you already know, a Pinterest VA is someone who provides services solely related to Pinterest for clients looking to build and grow their presence on the platform.
Here are some of the key services you may offer as a Pinterest VA.
Pinterest is a very visual platform which is why attractive pins are key. Pin design is one of the most common services you can offer as a Pinterest VA.
You’ll be in charge of creating eye-catching graphics geared toward Pinterest users that will highlight your clients’ content and products.
You’ll choose fonts, images, and a color scheme that coincides with the client’s brand.
Some PVAs design client images in batches on a monthly basis or take on one-off pin design projects.
Another common service is scheduling pins to Tailwind.
This helps your client have a consistent flow of new content being pinned to their boards each day. Scheduling pins in advance saves you and the client a lot of time and can be done in batches once a week or once per month.
Writing Pinterest Board Descriptions and Captions
Images are the star player on Pinterest but descriptions, captions, and tags also play a major role.
To help your clients’ content rank better and be optimized for SEO, you may also find yourself writing short descriptions for new and existing boards, as well as editing and drafting captions for pins to increase their popularity.
Pinterest Management Services to Offer
When you think about the words Pinterest Manager, you may envision someone who’s fully in charge of improving, fixing, and maintaining someone’s Pinterest account.
It can also seem a tad bit more specific than Pinterest Virtual Assistant. Going back to our example of what a general virtual assistant does, if you decide to call yourself a Social Media Manager as well, it can instantly make your job title seem more specific and targeted.
But still, this raises common questions like what exactly do you manage and how do you manage it?
Below are a few common services you might provide as a Pinterest Manager.
But keep in mind, you can also offer these services as a Pinterest Virtual Assistant as well so there are really no limitations.
Pinterest Account Set Up
People who are brand new to Pinterest and want to leverage the platform’s success for marketing, brand awareness, or any other purpose may need help setting their account up.
Pinterest account setup is another great service that can set you up to provide monthly account management services as well.
Tailwind Account Set Up
When you set up a client’s account, you’ll also want to set up their Tailwind account as well and get it all ready to start queuing up pins.
This could also be the perfect time to join any popular Tailwind Communities and walk your client through some of the Tailwind features that you’ll be using to grow their Pinterest presence.
Overall Pinterest Strategy and Monthly Maintenance
Of course, when you think of Pinterest Manager, it’s easy to consider someone who is running the show from start to finish.
This could involve doing things like consulting and creating a strategy for your client’s account including an analysis of their existing Pinterest profile.
Monthly maintenance is another popular service you can offer which can involve a full service of creating pins, scheduling pins, applying for group boards, optimizing descriptions and pin captions, as well as reviewing analytics, and providing a monthly report.
The Best Place to Start
Whether you want to call yourself a Pinterest Manager or Pinterest Virtual Assistant, the best place to start is by identifying who your ideal client is and where your strengths lie to help them meet their goals.
If you love designing graphics and scheduling pins, consider placing those two services at the forefront of your business. Or, maybe you prefer to provide Pinterest consulting and assess monthly analytics instead.
Most PVAs see the benefit of offering a full service or a variety of service options to meet the needs of their clients and retain more recurring work.
Realize that you can get the best of both worlds by designing a PVA service package that includes both the typical roles of a Pinterest VA as well as tasks that are common for a Pinterest Manager.
Here’s how that might look:
- Pin design (up to 40 pins per month)
- Weekly Tailwind scheduling
- One-time account set up
- Pinterest board description overhaul (fresh new descriptions for up to 20 unique boards)
- Monthly Pinterest Management (includes new pin design, scheduling, applying for group boards, responding to messages/requests, and providing monthly analytics reporting)
As you can see, this sample set of service packages offers a la carte services along with a full-on monthly Pinterest Management feature so your clients and prospects will have options.
Ultimately, you’ll want to create the business structure that best suits you and your dream client. Since this is your online business, you have full control of how your service packages look and what they include.
What to Consider as You Create Your Own PVA Service Packages
When creating your PVA services packages for potential clients to view, consider using both the terms Pinterest Virtual Assistant and Pinterest Manager.
You can offer one-off services along with a monthly management service which will help you earn a more consistent income.
Pinterest management is the most common recurring project and can also lead to a lot of referrals for your business.
As you set up or update your service packages, here are a few important things to consider:
- How many pins are you able to create weekly or monthly?
- Will you be designing multiple pins for each piece of your client’s content?
- How much time do you expect to spend researching, narrowing down keywords, and coming up with a strategy for your Pinterest clients?
- Are you willing to create new boards regularly?
- How often do you want to apply to group boards or Tailwind Communities?
If you’re just starting out, don’t worry about having a clear answer for each of these questions.
Through experience, you’ll start to narrow down what you like most and what your actual bandwidth is in terms of how much time you wish to realistically spend on certain tasks.
You Shouldn’t Get Caught Up on Being a Pinterest Manager vs. a Pinterest VA
Ultimately, the success of your business won’t drastically change whether you call yourself a Pinterest Manager or a Pinterest VA.
It’s important to do what feels right to you and prioritize mastering your skill set so you can perform a killer service.
Clients will hire you regardless of which title you choose.
As you settle into a groove with your business and find what you like best, you can refine your services and expertise to make a greater impact on the people you are looking to serve and impact the most.